Design
strategically
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Creative Direction
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UI/UX Auditing
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CRO Split Testing
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Content Strategy
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Website Design
“Make the users-path seamless and more will follow it.”
23+ Years of Web Design and Leadership Experience
I have been a web designer since the very early days, creating freelance websites for local businesses. After that I started my first agency job as a web designer at a design agency start up. The next 18 years I was able to take a primary role expanding that same design and marketing agency. Along that trajectory I’ve done production as well as management of just about everything in digital marketing – soup to nuts.
I’ve been a creative director, web designer, project manager, UI/UX specialist, conversion optimizer, content strategist, SEO specialist, ADA auditor, web performance expert as well as a public speaker for these topics.
Today, my passion is pulling my varied knowledge of digital marketing and best practices to consult clients. Helping one business at a time make sense of their strategy and dramatically improve.
I solve complex marketing problems and then find ways to further improve the results after the mission critical work is done. I lead client and teams to create effective websites that align with each business’s unique narrative strategy. Advertising, branding, digital, CRO – I enjoy helping businesses solve puzzles to grow their bottom line.
Let my experience in business, design and marketing create exceptional growth for your organization.
Recent WORK EXAMPLES
EXPERIENCE
Creative Director @ JumpFly Inc. / 2022 to 2024
- Developed standard process for a new department focused on Website design, Ad design, Video design, UI/UX audits, Content Strategy Analysis, and CRO Testing.
- Consulted with ~10-15 clients per month providing recommendations for their website conversion and advertising strategies.
- Collaborated with the executive team on day to day and YOY department goals
- Searched out and interviewed candidates to expand the department.
- Implemented an effective conversion rate optimization audit/upgrade process resulting in A/B tests with substantial impact to their CVR, ROAS and overall revenue for multiple clients.
Responsibilities Include:
- Conceptualize and create intuitive, engaging, and brand-consistent web experiences
- Continually improve and optimize user experience for websites
- Collaborate in concept development and design ideation cross-functionally to help define a creative strategy
President @ VisionFriendly.com / 2004 to 2022
- Created company branding, content strategy and website designs.
- Created extensive design manual documenting UI/UX, styles and code best practices for the agency.
- Developed Quality Control department and trained team members in testing needs for pre/post-launch quality standards, as well as ADA compliance standards.
- Managed a team of 7 designers in a collaborative waterfall style project management framework.
- Developed an expanding video production team to run live events, product shots and other event production.
- Interviewed business owners and developed strategies for marketing and branding their businesses.
Contract Designer @ Self Employed / 2000 to 2005
- Crafted custom website designs for clients in a variety of different business verticals.
- Crafted marketing message recommendations based on client interviews and competitive analysis.
- Developed custom photoshop graphic prototypes for clients.
- Converted graphics into adaptive HTML and setup hosting environment and form functionality.
EDUCATION
Northern Illinois University, DeKalb, Illinois
BFA – Time Arts Graduated June 2003
The NIU Time Arts program was a multimedia commercial art degree. Including 3D modeling, animation, video/audio editing, website design, logo branding, HTML/CSS, Flash/Shockwave programming and more.
Branding and Content Strategy
Everything starts with a solid brand strategy, from logos, fonts and colors, to messaging, process and story telling – it all must be cohesive and easy to understand.
Website Front-end Design
I am an expert in WordPress or Shopify, but have experience with many other platforms as well. I also often create mockups for other dev teams to implement Landing Page recommendations. Whatever it takes to improve the user path.
Conversion Optimization
CRO stems from a deep understanding of user-behavior, paired with comparative testing to drive higher results. Data drives this iterative process which can be applied for ecommerce or lead generation.
Leadership Expertise
Years of proven leadership experience running a high paced environment with a diverse team of up to 26. Mentor and training programs created and run within the agency development.
Eric Kinsey
Creative Direction and Conversion Optimization
To make a substantial impact for an organization utilizing my experience in user-experience web design, art direction and marketing consultation to generate exceptional growth for both the organization and my career.